“The best way to become famous is to create or to be in the middle of a scandal”. A phrase that reveals human weaknesses just to stand out at any price and cost. A scandal is a time bomb that few people know how to control and respond to it. A common practice that most of the athletes turn to because they see scandals an easy road, a simple advertising […]

A player choose the image that he wants to have. It may be due to circumstances, convenience or because he is more awareness about it. It is quite true that not all the players are able to trascend in levels of popularity, fame and earnings. This is not what an athlete should only be eager for. His image could catapult him so far, more than he believes. The player needs […]

A “german” Champions league final between former champion and defending champion of the Bundesliga is close. The “black horse” who wears the colors of Dortmund against the steed of München that doesn´t give up in this competition. Jürgen Klopp against Jupp Heynckes. Two schools, two styles, two personalities, two identities, two sports images. Kloop represents hope and Heynckes is the experience of german football. Make a prediction on a winner […]

In life as in football, shoes send us lots of information about people´s image. Style, colors, textures, materials, brands, tell us much about their age, gender and social status, and we can guess characteristics about their personality, identifying if they are introverted, extroverted, quiet, restless, seductive, traditional, etc. Let´s make an exercise. If you haven´t seen them before in the field, how would be the shoes of Cristiano Ronaldo, Messi, […]